We Are A Cloud, Together: From Social Media to Post-Communication
What if the sea-change is this: that we’re starting to experience whatever comes after the idea of communication?
What if the sea-change is this: that we’re starting to experience whatever comes after the idea of communication?
Or, to put it elsewise: 1675: “If I have seen further [than certain other men] it is by standing upon the shoulders of giants.” 2007: Once you see the value of giants, it’s a small step to notice that some giants are taller than others. The tallest giants are networked communities — and they are legion. Social media is the fastest way to get access up on those shoulders, head in the Cloud. Up where the new things happen.
We digital immigrants consider our (media-saturated post-modern) physicality as the ‘real’ world. For today’s young digital natives, their transmedial realities — the elseware of MySpace, Second Life and the rest — are equally valid. Unlike many, we don’t think they’re escaping from, or denying ‘real’ reality: they’ve just internalised the precept that all reality is socially constructed, and vanished off into someware more fun, of their own making. And why not? Their generation is busily — knowingly — creating their own be-ing. The rest of us, in denial, still privilege a ‘genuine’ reality, while all the time, we are also …
Daniel Dennett on memes and our mediated realities, in his recent book Breaking the Spell: Religion as a Natural Phenomenon: …it seems best to include all these replicators [computer virii and online scams/social engineering] under the rubric of memes, noting that some of them make only indirect use of human vectors, and hence are only indirectly elements of human culture. We are beginning to see this porous boundary crossed in the other direction as well: it used to be true that the differential replication of such classic memes as songs, poems and recipes depended on their winning the competition for …
One to explore later: during the 90s, there was much excitement and hype about the idea of keeping a business to its core competencies — small and lean — and developing strong alliances with other businesses to flesh out the offering. In the post-stratified, networked world of today, surely businesses should be thinking past such rigidity! From our learnings with social network structures, there is much strength in weak ties — relationships which aren’t constantly reinforced, or core to our activities, but which can be called on dynamically as and when required to achieve some specific goal. Out with Alliance! …
[adapted from an email exchange with Axel at SMLXL] It’s funny how bottom-up, transformative organisational change is usually portrayed as a gung-ho, networked culture youth thing… When I worked for (as it then was) Yamatake-Honeywell in Tokyo, we used to go out to places like the Nissan car factories, where the kaizen quality control systems were entirely bottom up — individual guys on the line had almost complete freedom to find ways of improving process, and the organisation had very well organised systems and communities in the corporate hierarchy to make sure that those tweaks and improvements got picked up, …
Where are all the online music service aggregators? And the lawsuits to follow…
Back to Heidegger: that tools which are ‘ready to hand’ (zuhanden) disappear into the task, and only become again ‘tools’ to us (as being, in themselves, things) when we put them down. I’ve written before, wondering about tools which we never put down — the tools which once we start using them, are internalised into our augmented experience — tools which become so much a part of our embodied being that we can never see them again in their own thingness. The word, not the axe. Also, possibly, pervasive tools like the mobile phone, certainly the internet, for some of …